Goop, the wellness brand founded by Gwenyth Paltrow, has entered the sex toy business.

The brand has made headlines for promoting misleading health claims and overpriced “useless” products, including vibrators, lubricants, supplements and other toys that cost up to $250. We sell a collection of “Health” products.

And while this website’s blog often features unlimited articles about sexual health and pleasure, we’re now starting to offer advice information about intimate toys.

The latest article is mainly about sex toys related to men, namely butt plugs.

Featuring advice from “holistic sexuality teacher” Sheri Winston, the piece claims that toys placed within the back passageway during sex stimulate three specific nerves, causing deeper orgasms. ing.

Anal sex is becoming increasingly popular for both men and women. But health experts warn that women are more prone to incontinence and infections than men because of their anatomy, hormones and childbirth.

Anal sex is becoming increasingly popular for both men and women. But health experts warn that women are more prone to incontinence and infections than men because of their anatomy, hormones and childbirth.

However, a 2015 study of 1,700 men and women by researchers at Indiana University and the University of Texas found that two-thirds of women reported pain during anal sex, compared with pain during vaginal sex. was found to be two-thirds.

The study authors noted that pain during anal sex tends to be “moderate to severe pain (in women) and of variable duration.”

Winston also claims that anal plugs are a useful way to introduce women to anal sex. Anal sex is a sexual activity that is becoming increasingly popular among women in the United States and the United Kingdom.

Ditto+ (here) and Neighbor are two of Goop's butt plugs for women

Ditto+ and Neighbor (here) are two anal plugs that Goop sells to women

Ditto+ (left) and Neighbor (right) are two anal plugs that Goop sells to women

But experts warn that encouraging sexual activity and promoting the use of toys such as butt plugs could be putting women at risk of permanent health problems such as bleeding, lacerations and incontinence. There is.

Women’s health experts say women’s anal sphincters tend to be “less strong,” making them particularly vulnerable to serious injuries.

Dr. Michael Green, Obstetrician-Gynecologist and Chief Medical Director of Menopause Care Center winonatold DailyMail.com, “Improper or excessive use, and the use of plugs that are too large, can cause problems such as damage to the anal sphincter, irritation of rectal tissue, and incontinence.”

Gwenyth Paltrow's Goop claims anal plugs activate certain nerves that send pleasure signals to women's brains, but experts say there are significant risks to consider

Gwenyth Paltrow’s Goop claims anal plugs activate certain nerves that send pleasure signals to women’s brains, but experts say there are significant risks to consider

Dr Green’s warning follows a major UK review published last year. british medical journalraised alarm over the rise in anal sex-related injuries among young women.

According to research firm Statista, the percentage of people in the United States who engage in anal sex has increased from 31 percent in 2001 to 40 percent in 2022.

Colorectal surgeons at Sheffield Teaching Hospitals NHS Foundation Trust wrote that women’s sphincters are shorter than men’s and their anal canals can withstand less pressure, making the injury “more significant”.

Women’s anatomy is more vulnerable to pelvic nerve damage from impact, making it more difficult for the nerves to sense when you need to use the toilet. Without that urge, you’re more likely to experience fecal incontinence.

a 2016 survey The study of more than 4,000 adults between the ages of 20 and 69 found that 37 percent of women engage in anal sex, compared to 4.5 percent of men.

moreover, American Journal of Gastroenterology Among 6,150 adults, they found that women who had anal sex were 50 percent more likely to experience a bowel movement each month than women who did not have anal sex.

Additionally, women who have given birth are already more prone to incontinence because childbirth stretches the pelvic floor and weakens the bladder muscles and anal sphincter. Therefore, the risk may be even higher with anal sex.

For example, it is estimated that one in five women will experience fecal incontinence within the first five years after giving birth vaginally.

Dr. Green said anal sex doesn’t have to be strictly prohibited for women, as long as you start slowly. “A slow introduction and gradual training process is required to obtain the safest results and minimal side effects,” he said.

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